So yes, long captions may be a “trend,” but they are also part of the overall shift to authenticity we are seeing on the Instagram platform. As a marketer, you can utilise this by optimising your Instagram profile and content to rank higher in said categories. Earn a $10 Starbucks Voucher for 5min of your time. But the platform is changing, and what worked on Instagram marketing last year might not cut it in 2020. Within these areas of growth, however, I believe there are several trends and shifts that are coming our way. Earlier, this used to be a bit generic with a series of post suggestions that you might like. Viewers can now binge-watch their favorite series and subscribe to notifications for new episodes (similar to how you can do this on Youtube). Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look. if (window.convertflow == undefined) { But you won’t need to spend thousands of dollars on a highly produced video in order to reap the rewards: in 2020, expect to see a lot more video on your feed and stories, but the video will look a lot more authentic and real-time. This trend is fairly recent but has taken the platform by a storm. Instagram trends voor 2020, hier zijn ze! So, watch out for these and, hopefully, many more such exciting features from Instagram in. Thus, the skillful use of hashtags is a requisite for you to exploit this trend. When you want to explore new content on Instagram and find more accounts to follow, you go to the explore tab. All part of our sale going on today! In the example below, the Cosmopolitan magazine uses the IGTV’s vertical video format to feature a hairstyling tutorial. This trend brings Instagrammers together, makes Instagram a more social place for creators and their followers. Well, since the explosion of Instagram Stories, more and more Instagram users are spending time watching stories instead of scrolling through their feed, which is where the prime ad dollars are (stories ads are growing, but since they are newer, they have more limited ad options and a lower ad inventory). Last year, I made a big shift to my personal Instagram @taylor.loren, and started sharing more meaningful posts about my life in the captions. New content types or anything that you think is different. To leverage this trend, pick your niche and start optimising your profile and content by using keywords and hashtags from that niche. #1: SEO Drives Organic Instagram Visibility. This is specifically applicable in case of Instagram marketing. Here’s an example: Create a quiz and give your audience a chance to test their knowledge. LinkedIn lags in adoption but delivers in lead generation, successfully generating leads for 44% of respondents (second only to Facebook at 56%). ADVERTISEMENT. read. This is still cheaper than the thousands of dollars that brands spend on traditional advertising. Latest; Trending; Instagram Influencer Marketing Trends That Will Matter Most in 2020. , depending on their level of engagement and follower count. Thanks to our phone cameras getting more advanced, it’s now incredibly easy to capture a high quality video from the palm of your hand, and consumers are enjoying seeing more authentic content over curated content. MY BBYS #chasehudson #chaserxcharli #charlidamelio #lilhuddy, A post shared by + = ❤ (@chacha4ever_y) on Jan 1, 2020 at 5:42pm PST. In dit artikel beschrijven we 7 online marketing trends waarvan onze marketeers denken dat ze in 2020 in een stroomversnelling terecht zullen komen. And because it’s 2020, “word of mouth” is really shifting over to Instagram, where it’s common to have non-influencers sharing affiliate links for their go-to products. Here are the most important Instagram influencer marketing trends that you need to look out for in 2020. When is the best time to post on Instagram? Things are changing for Instagram. However, now they have made it much easier to search for new content by adding categories. Instagram is currently testing a new, better analytics platform which will help businesses grow when it is launched. Later that came the time of influencer marketing with the addition of Instagram stories, brands found in a different way to promote on Instagram. We have curated a list of ten key trends that will shape the future of Instagram marketing in 2020 and beyond. Over the years, Instagram has undergone radical changes. And these developments are going to work well with businesses looking for brand prominence. 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