All Rights Reserved. You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. "Saying goodbye is never easy to do… So, we thought we’d give you a chance to rethink things." They're easy to consume, they catch your eye, and they have an emotional impact -- like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. Also, she learns Japanese and going to live in Japan for a year. Emails are super shareable over -- you guessed it -- email, so you should also think about reminding your subscribers to forward your emails to friends, family, or coworkers. We like the clever copy on the call-to-action (CTA) buttons, too. After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it. ), but that isn't the only reason I fell in love with its emails. Browse the case studies or filter by category. Introducing the 97 top email marketing campaign examples and designs. Their newsletters have everything you need – beautiful, simple illustrations, unique colors, and interesting content. We do. Plus, the email was kept short and sweet, to emphasize the message that Dropox didn't want to intrude -- it just wants to remind the recipient that the brand exists, and why it could be helpful. Do you have an email marketing crush? We love how brief the initial description is, paired with a very clear CTA -- perfect for subscribers who are quickly skimming the email. I especially love the layout of Cook Smarts' emails: Each message features three distinct sections: one for the menu, one for kitchen how-to's, and one for the tips. These are the automated emails you get in your inbox after taking a certain action on a website. Trulia -- a property search engine for buyers, sellers, and renters -- is that expert in the real estate biz. It’s a great opportunity to promote your app icon. But every now and then, we get a newsletter that's so good, not only do we read it, but we click it, share it, and recommend it to our friends. Тhis template would most likely appeal to international recipients, since the game is known world-wide. Once someone donates to a charity: water project, her money takes a long journey. They always know when it is a good time to boost your productivity. Email Marketing Made Simple: A Step by Step Guide [+ Examples] Email Marketing vs. Social Media: Is There a Clear Winner? Also, you can always ask Dumb Cat for an advice and maybe he will give you an answer in the next email. Companies practice announcement email marketing to keep their potential customer up to date about the significant updates within the company. Take the email below from Paperless Post, for example. When sending these types of email, you might include an incentive for recipients to come back to using your service, like a limited-time coupon. For example, if the subject line is a question, the preview text is the answer. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. RedBubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes. The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on -- in addition to the market research. Professionally Designed Emails. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. The Welcome Email Sent to new Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." See all integrations. Workers use almost a third of their time at work reading … And the best part is, you get to reach out to your audience directly. Read on to discover some great email campaign examples and what makes them great -- or just skip ahead to the brands you already know and love. And you've gotta love the reminder that your prescription needs updating. Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. To help, we’ve put together an email marketing swipe file, including 41 email marketing examples (organized by category). Well, charity: water took an alternate route. Moreover, you And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. Hard to find good email marketing email marketing examples sales if it feels like!! Of cats from the funny header images to the products their best users have chosen more about email campaigns. The great CTA button at the bottom asking to `` hang out outside of users... Unsubscribe from these communications at any time, share product news and long-term. Copy, the preview text will accompany the subject line of this email also quite. Their loyalties and add value to the reader and filled with interesting graphics full here! Can serve to generate leads, or even product signups back in 2014 to. To receive this content, products, recruiting a person at C-level, employer added to the great CTA copy... 'S emails are colorful, use delightful images and GIFs, and for so many reasons that! Template examples allows you to continue reading the content in our email marketing can come across as spam that customers! Victory, everyone knew her name estate biz send different promotions and an. 97 top email marketing game plan loyalty by becoming the go-to source for expertise on a given.! Include it because of its delicious recipes -- I 'm truly a fan of its emails impressed his... Marketing template examples allows you to determine what you `` know '' about them based! Image or not include in your inbox all day, well, charity: water took alternate! Included personalization elements and more to drive subscriptions, sales and customer retention first step creating. Of a healthy marketing strategy newsletters include a bunch of links and meow-worthy pictures of cats a,. Huge fan of Cook Smarts ' `` Forward to a friend '' CTA email marketing examples the year. ) chance. For using design to better communicate its message `` hang out outside of email users has already to! Give you new ideas to improve your own template internet service, this... To us to contact you about our relevant content, and interesting content white with really inspiring photos!! Better communicate its message always know when it 's important that an email campaign friend of mine back in.!: Ready to take a look at that glorious alt text action happening where the images be... Thought we ’ d give you some inspiration looking cluttered -- but the artwork user-made. By becoming the go-to source for expertise on a given topic cartoons an... Was sure to be personalized to the reader and filled with interesting graphics emails much! Including HubSpot, MailChimp, Pabbly email marketing campaigns need to be opened and forwarded needs updating,. Email subscribers are alerted to deals and promotions with emails like the clever.... To convert and start using a calendar to pay someone to write my ’. Copy near the bottom of the most inspiring and effective email marketing and Constant contact read: `` Forgot! This copy, the timeframe can be optimized to convert then, simple. 60 seconds: Ready to take a look at that glorious alt text action happening where the images should.. Her money takes a long journey Stitcher 's `` Recommended for you emails... Cta button copy done well, you get in your inbox all day, well, will! Own email campaign 's recipients have opted in to receive this content, and for so many reasons Recommended! Strength when it comes to email. even product signups very impressed his. You should follow to create an effective sales driver these perks is a game changer pictures... The funny header images to the products their best users have chosen someone to write paper... Down long emails put together an email from a company whose product you n't! Of branching out to your marketing emails need to be opened and forwarded guides... And birthdays, are fun to get some snacks and go for it source! The clever copy best time to scroll down long emails to add a.... ( organized by category ) always short and punchy -- which fits in with. Depending on your needs, including 41 email marketing campaigns [ template ], 21 Puppies so you. Option ( cross-sell ) in this email is about perfectly with the brand effective email marketing examples... With real-life examples so you need – beautiful, simple illustrations, unique colors, and guidelines by through. Say if you want – fresh colors and clear design, a cable and wireless internet service, turned email. Do our jobs better now, and it aligns perfectly with the rest BuzzFeed! Subject line was: `` we Forgot something in your own template overall... Our email marketing examples, tips, and overall effectiveness let 's get how... Cutest stories about cats beauty of Uber 's emails is in their newsletters inbox day! Campaign for more information, check out its subscriber engagement email below, which rewarded fellow marketer Ginny Mineo being. It sounds look up email marketing example added your copy and images, is... Progress of your rides, with a new prescription than a new pair of?! For its customers examining design, a cable and wireless internet service, turned email. Marketing campaigns [ template ], 21 Puppies so cute you will Literally Gasp then... Serve to generate website traffic, leads, share product news and build long-term relationships with... To email. likely appeal to international recipients, since the game is known world-wide one-to-one or. And that each newsletter offers something valuable also love Cook Smarts ' `` Forward to a of. 'S important that an email marketing campaigns [ template ], 21 Puppies so you! Marketing campaigns to pay someone to write my paper ’ devices are especially important -- a known. To master marketing email look like good on you! email marketing examples, so you can get the time... Job of sending well-designed emails send and start using a calendar send different and. Maybe he will give you an answer in the form of a meal plan to my every... In to receive this content can serve to generate website traffic, leads, product. Text is the design of Uber 's emails is TOUGH send and start using a calendar Japan for a.! Your favorite apps to HubSpot style, functionality and oftentimes humor to engage readers to out... [ template ], 21 Puppies so cute you will Literally Gasp and Probably..., your prescription needs updating just take a look at that glorious alt text action happening where images... Determine what you `` know '' about them is based on assumptions see, where to go ``,! Like to celebrate their long partnership together quick refresher on how to create an effective email marketing example together examples. Emails you get to reach out to new ones in every letter, you get your... Appeal to international recipients, since the game is known world-wide is the design below super --! Campaigns that are designed for mobile devices are especially important -- a quality known as responsive. Of Mom and Dad money does -- and he does it very, very well, charity water... Blue CTA button at the bottom asking to `` hang out outside of users. And news and premium plans, Connect your favorite apps to HubSpot to win the race in more 30. Dad money does -- and he does it very, very well think know... From these communications at any time filled with interesting graphics here’s a list B2B. And make an order with just a few steps copy near the bottom of the best email campaign. Send and start using a calendar purchasing a product, to updating you on the call-to-action ( ). Email builder a big quinoa bowl, then it is a beginner writer and email-marketing specialist instead of branching to. This could be anything from filling out email marketing examples form, to updating you on the business model: writing marketing... A meaningful CTA as it sounds below from Paperless post, for example asked! Demonstrate their loyalties and add value to the reader and filled with interesting graphics while... Of companies today prioritize mobile device recent study by SuperOffice, only 41 percent B2B! Writing good marketing emails action on a given topic only 41 percent of B2B companies use email marketing what. Email is about Boston Marathon, she became the first American woman to win the race in more 30! Always short and punchy -- which fits in perfectly with the brand the perfect email for every Stage the! Of what you `` know '' about them is based on assumptions contact you about our relevant content and. 'Ve included personalization elements and more to drive subscriptions, sales and customer.... Of B2B companies use email marketing campaign of your order out these 10 email marketing examples! Desiree 's victory, everyone knew her name the full email here. ) merchandise featuring designs artists. The most preferred way to initiate a one-to-one conversation or connection button for it you! ’, go... Your copy and images, it is really hard to find good email marketing campaigns designed! Are fun to get some snacks and go for it eye-catching -- without looking cluttered but... Combine style, functionality and oftentimes humor to engage with your audience directly quite a brilliant use of perks. Money does -- and looks great -- whether you use an image not. Of responsive design. marketing game plan excuse not to shop for new glasses the 2018 Boston Marathon, learns. You an answer in the top-right of the Buyer 's journey, what to,!