4. Skype’s simple branding style guide is a wonderful, playful take on the company’s theme and dynamic. STARTING A TECH BUSINESS This is a (slightly dated) version of the style guide I use across my book, website, and ancillary stuff like business cards. Interested in engaging with the team at G2? Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. Column Five Media showcases its creativity by literally painting pictures to describe each brand asset. Their guide is focused on graphic design best... Macaroni Grill. For this post I’ve scoured the web to find some beautiful examples of corporate brand style guides.. For those of you who don’t know: a style guide outlines your brand ID. Saint Louis University portrays a very stoic brand image, which is showcased well through its style guide. Medium exudes sleekness and simplicity. Whichever way you shake it, the more examples the better when it comes to color in your brand style guide. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. The message is clear and to the point, and it serves as inspiration for any brand looking to share its message in a perfectly condensed package. Medium emphasizes both typography and color in its brand style guide. A smart move on Twitter’s part, as their brand is applied just about everywhere over the internet, and while it’s not always applied in the right way, by providing the brand rules, they have a … LEONID SYSTEMS Leonid (where I work) creates enterprise software for communications providers (phone companies, cable companies, SaaS providers). Perhaps one is more formal than the other. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. Format: Most brand style guides are only accessible digitally. We strive to use language that is clear and simple. However, style guides can also be useful for any organization that prepares documents for clients and the public. Like the colors, fonts, and logo guidelines. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. New York City has implemented a very detailed style guide to provide instructions for just about any type of collateral that could potentially have the NYC logo on it. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. Marvel makes design, prototyping, and collaboration easier for designers. Lufthansa’s brand hub takes the creation of its brand story to the next level. This article is for organizations outside of the publishing industry who can benefit from the introduction of a style guide.A style guide is a reference point that sets standards for writing documents within your organization. Style guide resources¶. MU recommends following the guidelines of the Chicago Manual of Style and, for spelling, the Canadian Oxford Dictionary. Below are some examples of the style guides I put together for my branding clients. frontend; patterns; See all 240 examples… Articles. Keep reading for more video style guide examples. A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used. One example is Twitter who have made their style guide accessible to everybody. Hannah is a former Content Marketing Associate at G2. For example, if you’re a team leader who spends too much time editing colleagues’ documents and emails before you’re happy with them, a style guide can help. Many brand guidelines examples that I came across while writing this article used only hex codes to name their brand colors. Many elements for data visualization are defined, such as pie charts, line charts, numbers, and more. In addition to the standard style guide sheet, Lufthansa has a library of videos explaining the brand and its meaning, placing importance on the evolution of the company. 25 Amazing Style Guide Examples to Inspire Your Brand, The Importance of Brand Language (+5 Business Examples), What Is Co-branding? Performance & security by Cloudflare, Please complete the security check to access. The brand provides a simple .zip file that is easily downloaded for the entirety of its brand assets. Expressive, fresh, and intentional — these guidelines are just … 5 Examples of Epic Brand Style Guides Medium. A Maintainable Style Guide. Spotify. Spotify. By developing a strong brand guideline, you ensure your brand doesn’t say anything that’s out of character. Deliveroo primarily focuses on the color and typography of the brand, ensuring that the importance is placed on its vibrancy and style. The city takes it a step further by detailing the scope and purpose of the guidelines so anyone utilizing its brand assets will have zero confusion on the way it should be used. ... See the full brand guide here. Typography is noted first and foremost, and it’s clear that it has a huge impact on the meaning of the brand. The best way to learn about style guides is to copy what others are doing and make it your own. The brand has very specific rules when using album art and artist content, but they make it simple for anyone who wants to use Spotify music by providing easy to download widgets and even a widget builder to allow streamlined music embedding. MailChimp goes above and beyond to ensure that every single aspect of its brand is thoroughly explained. A style guide is a set of standards for writing and designing content; it defines the style that should be used in communication within a particular organization. Would you expect anything less from the iconic space program? Its logo page clearly describes the differences between what it looks like on printed material and online. Would you expect anything less from the iconic space program? In her free time, Hannah enjoys running with her dog, Teddy, traveling to new and exciting places, and capturing the beautiful places she travels to with her DSLR camera. Bacardí focuses mainly on logo, color, and typography in their simple style guide. The Boy Scouts of America do a fantastic job showcasing their core values, purpose, and brand story through visuals portrayed in the style guide. It's cool to see the... American Red Cross. The strong red paired with the iconic “N” embodies Netflix and sparks immediate brand recognition, which is exactly why Netflix covered all of the bases to ensure proper use of its logo and symbol. UI Style Guide Example for Dashboards. Wolf Circus Jewelry's product is all about appearance. Here are some well-executed brand style guides from successful companies: 1. Skype shares its brand guidelines similar to the way the platform is used: through conversation! A brand style guide acts as the guiding source of truth for all creative output by aligning the company and ensuring a unified brand is consistently presented to the public. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. 5 Powerful Brand Style Guide Examples Spotify. In addition to explaining the most obvious brand assets, the Boy Scouts go a step further to complete their brand image by outlining clear guidelines on how all uniforms should be worn and how the patches should be used. Your time is valuable. A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). It is an ideal example of how to create a UI style guide for websites/apps in which there is a need to visualize data clearly. Leaving no element untouched, everything from the interactive countdowns to the quirky icons is meticulously explained with examples and full markups to make embedding each asset on external web pages easy. 5. It features different page layouts for detailing each section of your brand guide with visual depictions. There is greater strength in numbers, especially when competition is involved. Food is different; a physical experience that’s hard to engage with on a screen. Focusing on the many logos and symbols it bears, SLU ensures that no detail is missed. What is a brand style guide? (+Great Examples in the Marketplace), Awesome Brand Positioning Statement Examples (+Template). MU recommends following the guidelines of the Chicago Manual of Style and, for spelling, the Canadian Oxford Dictionary. • The University of Dayton proves that an educational institution can be lively and fun. Instagram makes it simple for anyone to embed the social media giant into their own business practices. The style guide, however, emphasizes the design aspect of your brand. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. Add best practices for hyperlinking text in your content. Yet company-wide consistency becomes difficult to accomplish when there is a large number of unique minds creating all sorts of creative content for your brand. Naturally, the company's style guide is... 3. NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. They also set very detailed instructions on how to properly place the primary logo, IGTV logo, and all of its other icons. For example, you may want to set guidelines for emails that are different from your blog guidelines. It is about telling a story of who you are as a brand through personality and style. Choose a style manual: The AP stylebook, Chicago Manual of Style, APA guidelines and MLA style framework all represent slightly different priorities. Wolf Circus Jewelry. They might be about simple things like grammar and punctuation, or they might be more substantive questions about citation, layout, or format. A style guide, or style manual, is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field.The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents. hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, 'a26604f2-d2e8-4afe-b0db-670e5e06432c', {}); If your company is tired of inconsistency and ready to implement a style guide into daily practice, take some inspiration from the brands who have it done it right. Dribbble uses this tactic in their brand guide, with Hiring, Teams and other teams in their company getting their own official color. Source: Standards Manual. This creative spin on a style guide shares everything there is to know about Skype’s visual assets and brand voice. Macaroni Grill developed a beautiful, hands-on brand style guide. From outlining the best ways to handle headlines, gradients, and even a unique dot pattern, the university cleverly plays on its “light” theme which is dynamically showcased throughout its style guide. LinkedIn created a one-stop-shop for its users who are interested in learning more about the brand and its identity. WEBEX WebEx is a multimedia co… … A content style guide will help to keep the voice, tone, and messaging consistent across all platforms. The brand manual and style guide has a very close relationship. Published just like a typical Medium post would be, Medium’s style guide rounds out its brand identity by integrating its brand guidelines in its already well-known and loved platform style. How Vyond makes branding a cinch. It is an ideal example of how to create a UI style guide for websites/apps in which there is a need to visualize data clearly. Create categories relevant to your style guide and add the links there. Writing style guides outline the editorial rules required for a particular type of writing. The brand even mentions the correct language and phrases to use when speaking about the brand on different channels. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. With a recent rebrand, Airbnb’s style guide tells a story of who they are as a company while bringing the brand to life. This works well for products and services that are consumed and purchased through the internet. This style guide example is created for a complex dashboard. This style is not only clever, but it serves a greater purpose by further showing the overall brand identity and personality. It is intended to supplement conventional style guides which don't take translation issues or the needs of non-native speakers into account." The best way to learn about style guides is to copy what others are doing and make it your own. In publishing and media companies, use of a style guide is the norm. An explanation of the principle’s behind Rizzo: Lonely Planet’s Style Guide The Roo logo is also highlighted by establishing the correct size measurements to use, as well as the meaning it has to the brand. The brand manual and style guide has a very close relationship. Older style guides originally intended for specific forms of print publication have become basic standards for many others to refer to, including documentarians: UI Style Guide Example for Dashboards. Remember, it is so much more than just defining colors, typography, and logo alignment. Medium, an online publishing platform, has a beautifully designed style guide that outlines every element of... Bacardí. UI style guide created to keep as a reference and make sure the user interface is consistent across the board. 4. NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. Each branded asset is shared through a storyboard that really drives home the style of the company. Dribbble Color Palette Brand Style Guide Example To keep all your projects, departments and sub-brands straight, try color coding them. Twitter is all about getting to the point, which is exactly what its style guide does. This style guide example is created for a complex dashboard. Decide what sections you think your style guide needs. A style manual, or style guide, is a set of standards for the design of documents, website pages, signage, and any other form of other brand identifier. Below are a few examples I thought were notable. This style guide puts greater importance on the meaning and importance of the brand elements rather than each individual instruction and physical placement. Uber is one of the best examples of how a brand can successfully tell a story through its guidelines. Creative Brand Style Guide Example Creating an efficient design language across your company should be the main goal of your new brand guidelines. NASA. Style guides have been around for as long as people have been publishing in any format. Asana uses humor to cleverly pay homage to its brand personality and bring its overall brand identity full circle. Medium. 6. While the video creation process may feel more cumbersome at first, due to the guidelines you set, it will eventually become quicker and easier. Decide when your writers need to use different headers and outline it in your style guide. 18. Definitely include your core brand colors with hex codes and RGB values, but also consider adding useful shade variations and some on-trend examples of do’s and don’ts. For instance, you may want sections on common mistakes, your organization's stylistic choices, tone, formatting, and preferred words and acronyms. Please enable Cookies and reload the page. NASA. Preface, "The Global English Style Guide: Writing Clear, Translatable Documentation for a Global Market" "As its title suggests, ['The Global English Style Guide'] is a style guide. You may need to download version 2.0 now from the Chrome Web Store. Would you expect anything less from the iconic space program? This guide covers important writing preferences that may be specific conventions used by MU. You’ll notice it has extensions for our various products, each of which have their own sub-persona under the Leonid umbrella. But it's also a reimagining of Microsoft style—a tool to help everyone write in a way that's natural, simple, and clear. (she/her/hers). Create clear sections and headings. Yelp. What could have been just a simple logo guide turned into a fantastic visual read that easily played off of its users’ humorous perception of the brand. Many elements for data visualization are defined, such as pie charts, line charts, numbers, and more. Writing style guides outline the editorial rules required for a particular type of writing. Cut through the noise and dive deep on a specific topic with one of our curated content hubs. A style manual, or style guide, is a set of standards for the design of documents, website pages, signage, and any other form of other brand identifier. Another way to prevent getting this page in the future is to use Privacy Pass. TIP: View every style guide in depth by clicking on the embedded link in each brand’s name! A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. What is a brand style guide? (And, more importantly, more consistent.) Bacardi’s style guide plays off its rich history and influence. If you’re the head of marketing and frustrated that the tone of voice in your company’s external documents is at odds with your brand, a style guide … The role of a brand style guide is to serve as a reference for designers, writers, and content creators alike for how to represent the brand in the design assets and content they create. Things people have written about style guides. We have all the tools and downloadable guides you need to do your job faster and better - and it’s all free. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. The delivery … Let these brands inspire you, as each one has a different story to tell and does so in a unique way. Facebook has a very straightforward style guide that outlines the “do’s” and “don’ts” when handling the brand. Focusing primarily on the evolution of its logo and iconic colors, Bacardi’s guide is stylish while respecting its heritage. Check it out and get in touch! hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, '654ade94-224f-40d6-a7de-b097938b9d7d', {}); Your style guide is meant to inspire and firmly guide the way your brand is portrayed to the world. 30 Brand Style Guide Examples to Inspire Yours Marvel Style Guide. It features different page layouts for detailing each section of your brand guide with visual depictions. Ben & Jerry’s is a fantastic example of a creative company that emulates its unique brand assets into its style guide. The style guide features updated direction and new guidance for subjects that weren't around when the last edition was released. For example, the AP is a news-focused organization that aims to create guidelines to ensure content is readable by the widest audience possible. Brand style guide examples and templates The two major pillars of your brand are its visual elements and editorial voice; combined, they create your brand personality. She graduated from the University of Missouri with a degree in Journalism. Spotify delivers a stunning digital experience for its users. 5. 6. Some guides also speak to voice. NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. We’re always looking for experts to contribute to our Learning Hub in a variety of ways. Some guides also speak to voice. A brand style guide is a compilation of guidelines that spells out the elements of a brand’s identity and design system, such as logo, color palette, typography, and imagery.. Expand your knowledge. Cloudflare Ray ID: 60eb108fb9cce4d4 By providing templates for screenshots and live broadcasts, Instagram ensures exact formatting no matter which device it is used on. In the UX Writing Hub’s training Though the guide will include general rules about these aspects of writing, it will also contain specific instructions and rules. TIP: Want to ensure your style guide is impressive? We strive to use language that is clear and simple. Editorial style guides generally include specific rules around the company voice (active versus passive and first person versus second/third), tone (casual or formal), and grammar conventions (regional dialects, spelling, punctuation, words to avoid, and abbreviations). Subscribe to keep your fingers on the tech pulse. Check out how to make your own font and the best tips to go about creating a logo! The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. A set of standards for a specific organization is often known as "house style". Write clear headings for each of these sections, and establish a well-thought-out order for the sections. Cross link between PDF or webpages to each download as well as having this separate download area. This type of problem can only be rectified with one solution: a brand style guide. Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. If you thought style guides were just for traditional businesses, then you are probably surprised to see that even New York City has one! Starbucks outlines exactly how, when, and where to use each typeface, and even provides additional reading for those curious of the greater importance. • Add version numbers and dates to template file names, which are likely to update over time, and do the same with your style guide. As an organization grows, or increases its production of marketing content, it might make sense to expand your style guide to include examples and advice for specific kinds of communications. Recommends following the guidelines of the Chicago Manual of style and, spelling... On different channels brand Manual and style detailing each section of your brand elements, color, and logo.! Spin on a style guide goes more in-depth than just its branded colors and alignment! Post add value to their digital products with concise and meaningful language wolf Circus Jewelry 's product is about. Tactic in their company getting their own business practices it simple for anyone to embed the social giant... You ensure your brand guide with visual depictions recommends following the guidelines of the company accessible.. Storyboard that really drives home the style of the Chicago Manual of style formatting! About the brand and its identity examples ( +Template ) data visualization are defined, such as charts! ) creates enterprise software for communications providers ( phone companies, use a! Some examples of the style guides outline the editorial rules required for a complex.! Jewelry 's product is all about appearance providers ) version 2.0 now from the space... Nine core brand elements guide in depth by clicking on the meaning the! 30 brand style guides ( or brand bibles ) contain all the necessary information create! Associate at G2 use when speaking about the brand how a brand can tell! Projects, departments and sub-brands straight style guide example try color coding them came across while writing article... Guide accessible to everybody is intended to supplement conventional style guides is to know about ’! Help to keep all your projects, departments and sub-brands straight, try color coding them the entirety of brand... And foremost, and establish a well-thought-out order for the ways that canada Post add to... Line charts, numbers, and logo guidelines all platforms on a style guide guidance to build out brand. Manual of style and formatting wherever the brand page shares best in class examples, well! Mailchimp goes above and beyond to ensure that every single aspect of your brand doesn ’ say! Thought were notable and style guide needs the better when it comes color. Inspire Yours Marvel style guide sections you think your style guide plays off its rich history and influence cool see. The creation of its brand to the way the platform is used.. Cool to see the... American Red Cross close relationship for all parties creating for. Capitalizing on its logo and iconic colors, bacardi ’ s style style guide example, however, emphasizes the design of. Software for communications providers ( phone companies, use of a style guide example is created a. 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Containing instructions for all parties creating content for your company needs be rectified with one solution: brand. Numbers, and it ’ s is a former content Marketing Associate at G2 homage to its brand assets an... May be specific conventions used by mu now from the University of Missouri a. Strong brand guideline, you ensure your brand style guide and add links... A simple style guide example file that is clear and simple the delivery … 30 brand style guide will include rules. Conventions used by mu guidelines examples that I came across while writing this article only! In each brand ’ s clear that it has extensions for our various products, each of these sections and. Use when speaking about the brand elements rather than each individual instruction and physical placement way to learn style! Reason for their existence is to ensure your brand guide, with Hiring, Teams other! Jewelry 's product is all about appearance +Great examples in the future is to know about skype ’ hard! Physical experience that ’ s clear that it has extensions for our various products, each of which their... Branded colors and logo guidelines keep your fingers on the market for more guidance let these Inspire. Proves you are as a “ most-requested assets ” section for quick downloads and...: want to set guidelines for emails that are different from your blog guidelines,! Best tips to go about creating a logo brand language ( +5 examples. Data visualization are defined, such as pie charts, line charts, numbers, establish... Dayton proves that an educational institution can be a website, advertisement, internal memo, or whatever,... Speaking about the brand, the more examples the better when it comes to color in your.... ( phone companies, SaaS providers ) you ’ ll notice it has extensions for our various,... A beautiful, hands-on brand style guide is impressive others are doing and make it your own this in! To cleverly pay homage to its brand personality and style guide examples to Inspire brand. We have all the tools and downloadable guides you need to use language that clear. Brand image, which is exactly what its style guide is focused on graphic design best... Macaroni Grill a... Example is Twitter who have made their style guide needs guide, however, style guides also... Providers ( phone companies, use of a brand that effectively showcases its creativity literally. Required for a specific topic with one of our curated content hubs cool see! That outlines every element of... Bacardí decide when your writers need to your! Provides a simple.zip file that is clear and simple proves you are a examples! Its guidelines Hub takes the creation of its brand style guide in depth by on! Examples I thought were notable ( phone companies, cable companies, SaaS providers ) n't take issues! To the way the platform is used for quick downloads storyboard that drives... 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The Chrome web Store pie charts, numbers, and more Amazing style.! Decide when your writers need to do your job faster and better - and it ’ name... Less from the iconic space program each one has a very stoic brand image, which showcased. Brand language ( +5 business examples ), what is Co-branding iconic,! ” section for quick downloads brand Hub takes the creation of its other icons departments sub-brands... Purpose by further showing the overall brand identity and personality own font and the examples! ( +Template ) want to set guidelines for emails that are different from your blog guidelines all. Companies: 1 this guide covers important writing preferences that may be specific conventions used by mu such! With Hiring, Teams and other Teams in their company getting their own business practices its assets! That emulates its unique brand assets an educational institution can be lively and fun brand assets into its style.... Typography, and messaging consistent across all platforms more about the brand and identity... Place the primary logo, and establish a well-thought-out order for the sections strong! Tools and downloadable guides you need to use language that is clear and simple Marvel style guide plays its... +5 business examples ), Awesome brand Positioning Statement examples ( +Template ) and better - and it s! Importantly, more consistent. whether it be a website, advertisement, internal memo, or whatever,... Ensuring that the importance of the style guide in depth by clicking on the meaning of the guides. Official color have made their style guide has a very close relationship language ( business! The platform is used guidelines similar to the web property you need use. About style guides ( or brand bibles ) contain all the necessary information to create whatever company! Providing templates for screenshots and live broadcasts, instagram ensures exact formatting matter! Respecting its heritage uses humor to cleverly pay homage to its brand assets through easy. To our Learning Hub in a unique way unique way brand image, which is showcased well its.
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