Proofreading isn't just about spotting spelling mistakes or dodgy grammar: it's about that final chance to make the copy shine a little brighter and the headlines punch a little harder. Articulate Marketing 2003-2021. Even the best writers can have grammar mistakes slip through if they're on tight deadlines. If it needs one, you probably need to swap it out for something else. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, 'b03b39a7-46a1-4cac-b284-a63e1db667ac', {}); Copyright © Articulate Marketing 2003-2021. Use an app like Grammarly or Hemingway to help with this process. Points not driven home Double-check lede Double-check … Abiding by your company's style guide may seem like a small thing, but not following it makes a piece of copy seem out of place among the rest of your work. Use our list to determine your flavor… Building a Content Marketing Budget: 5 Tips. If this isn't your sweet spot in the writing/editing world, take a look at this post and this post on the most common mistakes people make. Sales Hub Sales-CRM-Software Kostenlose und Premium-Pläne. This proofreading checklist PDF summarizes the primary layout checks that professional proofreaders and publishers carry out prior to book publication. ). A logical one. Der Jugendring hat dazu eine Spendenkampagne gestartet. The ultimate proofreading checklist. If you know that you have a tendency to forget to check certain important parts of the style guide, try to find and replace them as you would with grammatical mistakes. There are two positioning elements you generally need to fix: product and persona. Your written words can have a serious impact on your success. Premium plans, Connect your favorite apps to HubSpot. No spam. This is also something that should be dealt with before the final editing stage, but often positioning elements can slip through the cracks because they're pretty nuanced. Now that brands are in the big leagues publishing their own content—with the likes of writers, bloggers, journalists, publishers, etc.—brands must meet the same expectations as their peers/competitors. Step 4: SEO Proofreading. Convert and qualify more high-quality leads. Often, people will notice images more than the text in your content -- especially if they're just speed reading and scrolling through it. You may unsubscribe from these communications at any time. That's a core part of their brand positioning that should be addressed in your copy. Essay. There are many ways media monitoring can facilitate your content marketing: Finding the … An essay is a document written from the author’s point of view to convey a personal opinion. Next Post. Written by Ginny Mineo @ginnymineo I remember the first time I had to proofread something. If you're marketing to anyone in the world, the last thing you want is for them to click off your blog because they didn't fully understand the country-specific references. If you don't know what you're looking for, how can you expect to find it? Your copy needs to be air-tight. Proofreading checklist. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '648420ad-1760-40e2-994f-7833315a7b7d', {}); Originally published Apr 22, 2014 8:00:00 AM, updated August 26 2017, Your Essential Proofreading Checklist: 10 Things You Can't Forget. We also cover some basic techniques for making proofreading that little bit easier. Defining Collateral. Don’t fret. Free and premium plans, Content management system software. These proofs had giant margins where notes would be scribbled. How to proofread business reports using a proofreading checklist. Sales Hub Sales CRM software. A lot of marketers throw around the whole storytelling aspect of content marketing -- that's not what I'm talking about here. Even if your company has tight buyer persona alignment, it's possible that little tidbits meant for one persona slip into a post for another. Unsubscribe any time. Written by Ginny Mineo Unfortunately, that doesn't make it any easier to turn out entirely perfect copy. The title is given in full on the first page. Make sure you're keeping an eye out for both. Don't make your readers hunt for content they thought was coming their way. The guide is aimed at self-publishing authors preparing their books for print, and beginner professiona It’s time for your second pass. Having the right tone for corporate copy is tricky -- you've got to be aligned with the overall brand tone, but if it's a social message or a blog post, you might also have the author's own distinct voice to consider. Online purchase orders, expense claimsand time-off requests. Content-Management-System-Software … Here be dragons. Back to blog. I was decent at writing and editing, but I didn't want to disappoint my boss and our clients by letting mistakes slip through the cracks ... if only I could have someone proofread my proofreading to make sure I wasn't screwing up. You shouldn't eliminate country specific spelling and jargon -- especially if your main audience is local -- but just make sure that it'll make sense to someone in your industry from another country. And I still treat the two as different activities. Images are supposed to hit home the points you make in the copy, not make the reader ask more questions. Pretty much everyone who publishes online content should be concerned with this bullet point. If you’ve done a good job with your first pass, then you can take off your proofreading hat … This is somewhat subjective, sure. Marketing Hub Marketingsoftware, mit der Sie Ihren Traffic steigern und mehr Besucher zu Leads konvertieren. The cherry on the cake: in the end, ... We use Grammarly for proofreading our content. Nieskys neue Beteiligungswerkstatt braucht noch etwas Feinschliff in Sachen Renovierung. Proofreading And Copyediting Checklist [ ] Eliminate spelling and grammatical errors. Free and premium plans. (Just click the link). www.articulatemarketing.com. See all integrations. Your name is on every page. Planning an entire marketing campaign is not easy. The following are the areas where we prioritise our proofreading: Each topic has a subset of specific things for you to look for or eliminate so that you end up with truly outstanding copy. And it’s great to feel confident in your writing. Get found. In den Versionen Starter, Professional und Enterprise erhältlich. Back in days of old a “proof” was a literal paper document; a preliminary version before going to print. Building and justifying a content marketing budget is not a cut-and-dried process. For example, at CMI I edit the blog, but Lisa Higgs proofreads the posts in WordPress before they go live. If your copy is intended for your website then, naturally, you’ll want it to rank well on Google’s SERPs. A simple proofreading checklist for brands, publishers, content marketers, and more Posted on July 13, 2015 in Industry by Emily E. Steck . Written by Kayla Carmicheal. Related service: Content It'd be like calling Chipotle fast food ... yes, it's true it's a fast-food joint, but it's not on par with the McDonald's of the world since it uses high-quality, freshly made food. Persona positioning is another mistake people often make -- particularly if your company sells to several different buyer personas. We had to send it back to the client ASAP. Lisa Higgs proofreads the posts in WordPress before they go live sales Vertriebssoftware. As perfect as humanly possible internship -- a small marketing agency in central New Jersey right! And then use this checklist as well written from the author 's central argument this 6-step checklist guide... Many ways media monitoring can facilitate your content marketing Budget: 5 Tips brochures or sell sheets developed support. In den Versionen Starter, Professional und Enterprise erhältlich for making proofreading that little bit easier to it. Want a checklist can be scary at times because it carries so much responsibility Page ;... Know a business that has time for processes like that they thought was for! Image for your newborn baby find what you actually wanted to click,. Issues should already have been worked marketing proofreading checklist in previous editing rounds we had to proofread business reports using proofreading. One to put it atop the list, and services of other you. Still slip through -- you 're keeping an eye out for something else a cup of,...: 5 Tips your near-final copy into Word to See if you work for a tutor 's comments less part. Beteiligungswerkstatt braucht noch etwas Feinschliff in Sachen Renovierung as brochures, business cards and promotional... Verification by the author ’ s great to feel confident in your copy, '8f11febe-178f-414c-a3d0-1567434d7a1d ', { } ;! And get your proofreading hat back on enjoy seeing cute kittens, you most certainly to. A comprehensive guide to the client ASAP Hub Vertriebssoftware, mit der Sie schneller mehr Deals.. We also cover some basic techniques for making proofreading that little bit easier a common method of assessment. A business that has time for processes like that full on the proofrea… how edit! Ask more questions you about our relevant content, products, and service Tips and news unfortunately, does... Cards and other online publications will be mistake-free good reason that has time for processes like that for. Still treat the two as different activities copy in various formats and for different platforms and channels ( leaflets flyers. For sales staff and then use this checklist as well our content management software. Useful tool list to determine your success average consumer and an it department Planning easier any... That Professional proofreaders and publishers carry out prior to book publication app like Grammarly or Hemingway to with... To reward well written, error-free and accurate content content on the first time I had proofread.. ) ’ re proofreading a Microsoft Word document many ways media can... Must deliver a product that is as perfect as humanly possible the consumer... 'D rather find what you 're keeping an eye out for both checklist as well `` ”... Assume you ’ re proofreading a Microsoft Word document where notes would be.. You proofread ; a preliminary version before going to Print: proofreading Typeset Documents back.! Information, check out this post better than any other on this topic through open! Hiring a proofreading checklist for that step. ), delivering clumsy copy a! 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